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Our mission is to empower individuals to place CREATIVITY OVER EVERYTHING by making their life a work of art. We believe that authenticity and self-expression are basic human rights that are becoming increasingly extinct in an economy of distraction. Our goal is to inspire the artist within every human being to spark their own Groovalution, igniting within themselves what it means to be whole, happy and free.

To be a Groovalutionary means to take the radical stance of knowing that NOTHING about you is damaged, broken or imperfect, and that those beliefs that we’ve been programmed with since birth are contributing to an individual and collective mind state that is harmful to ourselves and the planet.

Through the funky beats and soulful melodies of ellee ven music, inspirational stories in the Groovalution newsletter, and creative, interactive artwork like The Virtual Quilt, we want to give others an opportunity to shine their own light and Give into the Groove so that a new status quo emerges: one that is dynamic, inclusive, authentic and, of course, creative!

The curated selections on the Groovalution.com are carefully selected to make a statement that underscores our message that a positive mindset is the ultimate asset. 100% of the net proceeds from purchases made on our web site go to the Give Into the Groove Foundation.